Last updated: July 23, 2026
This policy explains what LoyalTV ("we", "us"), operated by Illumeably, collects when you use the LoyalTV mobile app and this website, how we use it, and your choices.
| Data | Why |
|---|---|
| Email address | To create your account and sign you in with a one-time code. |
| Push notification token | To notify you about offer progress and when a reward is ready (only if you allow notifications). |
| Offer & reward activity | Offers you start, progress events, and the store credit you earn and redeem. |
| Device & usage data | Basic device type, app version, IP address, and diagnostic data to operate and troubleshoot the service. |
| Attribution signals | When you scan a code before installing, we use your device platform and IP address briefly to connect that scan to your first app open. This is discarded after matching. |
We do not collect your precise GPS location, contacts, photos, or microphone. The camera is used solely to scan QR codes; images are processed on your device and not stored or uploaded.
To operate LoyalTV: authenticate you, track offer completion, issue and redeem store credit at the shop where you earned it, send you notifications you opt into, prevent fraud and abuse, and comply with law.
When you start an offer, we pass a non-identifying tracking identifier (a "click id") to the partner network running that offer so your completion can be credited. We do not sell your personal information. We use service providers (e.g., our cloud/database provider and push-notification delivery) that process data on our behalf under contract. Participating shops see the store credit issued and redeemed at their location, but not your email.
We keep your data while your account is active. You can delete your account at any time in the app: Account → Delete my account. This permanently removes your profile, offer progress, and store credit. You may also email us to request deletion.
Data is transmitted over encrypted connections (HTTPS/TLS) and stored with access controls. No method of transmission or storage is 100% secure, but we work to protect your information.
LoyalTV is not directed to children under 13, and we do not knowingly collect their data.
You can turn off push notifications in your device settings, delete your account in-app, and contact us to access or correct your information. Depending on where you live, you may have additional rights under laws such as the GDPR or CCPA; contact us to exercise them.
We'll update this page and revise the date above when this policy changes.
Questions or requests: privacy@loyaltvrewards.com.